The opening host of the event introduced the theme of the sharing session: this theme salon focused on the layout dynamics of game companies going overseas in 2020 and opportunities for global game breakthroughs. Focus on sharing the changes and reviews of the overseas market in 2020, the launch of the global popular game market, the overseas experience of local developers, and how to scientifically solve the pain points and difficulties of overseas marketing.
Subsequently, the keynote speech of this salon began.
The first speaker is Yu Xiang, the CEO of the Independent Overseas Consortium. With the theme of “Starting from the White Paper: Several Changes in the Game Going to the Sea in 2021”, Mr. Yu will analyze the market changes that should be noticed during the game going overseas. . In 2021, the scale of “going global games” will be further expanded, and there are still many challenges in the process of “going global” of Chinese games. In the process of going overseas, the biggest challenge faced by game manufacturers is that they are easy to “work behind closed doors”, do not have a deep understanding of overseas users, and only focus on themselves when making products. Jiang Lei, the founder and game producer of 91Act, also mentioned that avoiding “being behind closed doors” and “taking it for granted” can make the game go abroad more stably.
Despite the different cultures at home and abroad, game products still have to return to product quality, and intensive cultivation is the key. When making global game products, revenue and cost estimates for the global market should be made from the beginning of the project to form a more robust product plan.
Lily Lee, a guest from App Growing VP, shared the “Analysis Report on the Global Casual Game Market in 2020” to the guests present. Through the analysis of the current development characteristics of the casual game industry, the stage of development, the balance of supply and demand, the competitive landscape, economic operation, The analysis of major competing companies, investment and financing conditions, etc., aims to grasp the current situation of the casual game industry and provide information support for studying and judging the future development trend of the casual game industry.
Zhou Chengshi, the person in charge of the mobile game market, has prepared several well-known cases of the transformation of popular domestic games to go overseas. Through these cases, we can think about the characteristics that games need to have when going overseas, including building confidence. Building trust, science and art go hand in hand, etc. The core is still the product, and the product is the biggest variable.
Christina Zhan, Bidaigo Greater China & Singapore Marketing Manager, from a creative point of view, brought everyone the theme of “Creative Attribution·New Power to Drive Growth”. Chinese games are facing a critical period of development in the second half. This is precisely the beginning of maturity to excellence. If the Chinese game industry wants to develop further, it must continue to drive innovation. This is the law of history and the objective law of the development of things.
In the first half of 2020, due to the emergence of the epidemic, the deployment of game companies in overseas markets continues to accelerate, and more than 60% of small and medium-sized game companies have made strategic adjustments during the epidemic. Due to the surge in the number of foreign game users, 38.9% of game companies choose to develop overseas markets. In Hong Kong, Macao, Taiwan, Japan, South Korea, Southeast Asia, Europe, America, or the Middle East, many Chinese game manufacturers have won the battle. Behind the victory, there are also many factors worth summarizing. It should be noted that every year’s change brings opportunities. But every opportunity comes with challenges. Every challenge will usher in an upgrade! The salon of this event “Striving to “Swim” · Upgrading the Game Going Swordsmanship” will focus on the overseas trends, data reports, transformation thinking and growth strategies of game companies in 2020, unlocking unknown opportunities to go abroad in multiple dimensions! To prepare for the major game companies to meet the new changes in the market.